Future Salad, a local food technology company that has been supported by more than 10,000 Internet celebrities and celebrities since its establishment, has been actively expanding its business. In just two years, it has recorded more than 200 million online exposures, and has expanded from Hong Kong to markets around the world. The annual turnover reaches HK$40 million . In response to future expansion needs, the brand announced on July 11, 2022 (Monday) that it has entered a new brand stage.
New brand visual image
Future Salad has displayed different styles over the years. The new brand image combines emotionally attractive design with new generation food technology elements to implement the brand's new direction - breakthrough and reimagination. The top of the product packaging displays the perfection of different fresh fruits and vegetables. In addition, the packaging design is more simple, eye-catching and recognizable.
The first brand store opens in Admiralty
To celebrate the brand entering a new chapter, Future Salad opened its brand store Future Salad Studio in two popular hotspots: Admiralty Galleria and Times Square. The store is not only convenient for consumers to purchase, but also has a check-in area to implement the brand motto of "Share Health". On the opening day, we were honored to have a number of KOLs and business partners present to congratulate the store.
Brand new product - ABCD Salad Drink Mix
Future Salad has always strived to break through and allow the public to reimagine new ways to eat salad and new forms. The brand also announced a new product line on the same day, including "Anti-aging #E4ERYOUNG" containing antioxidant and anti-aging ingredients, "Boostup #ENERBOOST" to enhance energy and immunity, The "Plant Collagen New Salad Drink/Collagen #GLOWTiFY" that enhances skin quality and the flagship product "High-fiber New Salad Drink/Detox #ALLKLEAR".
Angus Au, co-founder and chief marketing officer of the brand, said: “In the post-epidemic era, people around the world are paying more attention to healthy eating, but there has been a lack of healthy, effective and delicious health foods on the market. Most of the food tastes unpleasant, making it difficult to continue to support those products. The emergence of Future Salad solves this problem and provides a nutritious, convenient, delicious, safe and hygienic solution at an affordable price.”